Information Fanatic: Making Ads That Whisper to the Brain

Casual reading for the intellectually curious.

Sunday, November 14, 2010

By NATASHA SINGER

New York Times

WHAT happens in our brains when we watch a compelling TV commercial?

Krista: I have a B.A. in Political Science and a Master's Degree in Public Administration (M.P.A.) from Brigham Young University. In addition, I have a Ph.D. in Public Administration and Public Affairs from Virginia Tech. I have another Master's degree. This one is in Library Science (M.L.S.) from Emporia State University in Kansas. In my public administration studies I emphasized administrative ethics and administrative law. In library school I emphasized reference, especially using government documents and legal materials.

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