The Increased Craving for Intense Flavors Suggests That the American Palate is Changing
by Miriam Gottfried
Wall Street Journal
The buttery taste found in packaged foods isn't just butter flavor anymore. Increasingly, it is browned-butter flavor, formulated to taste deeper and more savory than plain butter, says International Flavors and Fragrances, one of the leading laboratories for developing flavors used by food companies.
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