By Elizabeth Weil
New York Times
The heavily tattooed woman walking the Shih Tzu ordered Secret Breakfast, the most popular ice cream flavor at Humphry Slocombe. The proprietor, Jake Godby — a man so shy and socially awkward that it never occurred to him when he opened an ice cream parlor that such an establishment might attract children — makes the ice cream with bourbon and toasted cornflakes, including so much Jim Beam that the scoops always run soft. The day was a sunny Friday, ice cream weather. Just before noon customers started lining up near the corner of Harrison and 24th Streets, an unrehabilitated crossroads in San Francisco’s Mission district: first, a gold-chained Latino laborer who ordered Chocolate Smoked Sea Salt; then three 20-something guys — each part hipster, part geek — who stared anxiously at the flavor board, as if they had come in on a dare.