by Bruce Barcott
New York Times
Why does Custer persist? Nearly 134 years after his last stand, a military debacle that cost the lives of all 210 men under his immediate command, George Armstrong Custer remains such an iconic figure in the American pageant that mere mention of his name evokes an entirely overromanticized era in the American West. By all rights he should be a footnote. That he enjoys the glory of single-name recognition is a testament to the power of personality, show business and savvy public relations. Custer wasn’t just an Indian fighter. He was one of the first self-made American celebrities.
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