Stomach vs. Brain: Discovering Why Some People Can Resist Dessert While Others Can't
By Melinda Beck
Wall Street Journal
Imagine the typical office birthday party.
It's after lunch, so everybody is full. Then, in comes a luscious chocolate confection. The sight, the smell—even the sound of the word "cake!"—stimulate the reward-and-pleasure circuits of the brain, activating memory centers and salivary glands as well.
Imagine the typical office birthday party.
It's after lunch, so everybody is full. Then, in comes a luscious chocolate confection. The sight, the smell—even the sound of the word "cake!"—stimulate the reward-and-pleasure circuits of the brain, activating memory centers and salivary glands as well.
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