By Christina Brinkley
Wall Street Journal
Are your Nikes greener than your Adidas?
There will soon be an answer to this question, if the manufacturers have their way.
A group of roughly 100 well-known apparel brands and retailers have developed a software tool to help them measure the environmental impact of their apparel and footwear, from raw material to garbage dump. Ultimately, the companies hope to display an eco-value on a tag or package, much like the Energy Star rating of appliances. Interactive Graphic
Casual reading for the intellectually curious.
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