By Brett Arends
Wall Street Journal
If you walk out of the cinema this week with a burning desire to read Elizabeth Gilbert's "Eat, Pray, Love," you can download it onto your Amazon Kindle electronic book reader–if you have one–for $12.99.
Then again you could just walk into your local Borders bookstore with a coupon and get the paperback for $10.
Casual reading for the intellectually curious.
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