By DANIEL MICHAELS
Wall Street Journal
NUREMBERG, Germany—Forget everything you know about corporate rivalries. Apple vs. Microsoft, Ford and General Motors, Coke and Pepsi: They're Johnny-come-latelies.
Two pencil makers here were battling before any of those brands—or the U.S.—even existed.
Their latest duel is over birthdays. Staedtler Mars GmbH this year celebrates its 175th anniversary. Next year, rival Faber-Castell AG fetes its 250th.
NUREMBERG, Germany—Forget everything you know about corporate rivalries. Apple vs. Microsoft, Ford and General Motors, Coke and Pepsi: They're Johnny-come-latelies.
Two pencil makers here were battling before any of those brands—or the U.S.—even existed.
Their latest duel is over birthdays. Staedtler Mars GmbH this year celebrates its 175th anniversary. Next year, rival Faber-Castell AG fetes its 250th.
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