Saturday, September 25, 2010

Told to Eat Its Vegetables, America Orders Fries

By KIM SEVERSON
New York Times

It’s been a busy week for vegetables.

The baby-carrot industry tried to reposition its product as junk food, starting a $25 million advertising campaign whose defining characteristics include heavy metal music, a phone app and a young man in a grocery cart dodging baby-carrot bullets fired by a woman in tight jeans.

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