Thursday, November 4, 2010

The Turf War for Tots

In TV's battle for the hearts and minds of preschoolers, it's Mandarin and math vs. stories and sparkle
By AMY CHOZICK
Wall Street Journal

They're just learning how to tie their shoes and use the bathroom, and yet they represent one of the most important demographics in television. Preschoolers aged 2 to 5 spend an average of more than 32 hours in front of a TV screen each week, according to Nielsen.

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