FTC Consumer Alert
Federal Trade CommissionPlatinum ... the very word conjures up quality and luxury. When it comes to jewelry, platinum usually is mixed with similar metals or non-precious base metals. The value of a platinum piece of jewelry often depends on the percentage of platinum it contains: the higher the percentage of pure platinum, the higher the value. The Federal Trade Commission, the nation's consumer protection agency, says that knowing how marketers describe platinum and what questions to ask can help you make an informed choice when you're shopping.
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