Monday, January 17, 2011

Defying Conventional Wisdom to Sell Glasses Online

By CLAIRE CAIN MILLER
New York Times

Shopping skeptics said people would never buy certain things —shoes, diamond rings, cars — online because they needed to see the products in person. They were wrong. E-commerce companies have found success in all of those fields.

But some purchases still happen mostly offline, including one of the most personal: prescription eyeglasses.[Graphic]

No comments:

Post a Comment