Saturday, February 5, 2011

From Diapers to 'Depends': Marketers Discreetly Retool for Aging Boomers

By ELLEN BYRON
Wall Street Journal

When baby boomers call ADT Security Services Inc. with questions about medical-alert alarms, they get operators specially trained to be sensitive to their needs. Top of the list: Don't remind them that they've aged.

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