Wednesday, May 19, 2010

Hershey Seeks Injunction to Block Chocolate Bar-Shaped Brownie Pan
by Shannon P. Duffy
The Legal Intelligeners

As the folks at the Hershey Co. see it, the shape of the company's signature chocolate bar isn't just an ordinary rectangle made up of 12 smaller rectangles, but rather is an iconic and memorable design that immediately triggers association in consumers' minds with Hershey products.

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